How Brainstorming Goes Wrong

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  1. Participants do not understand the creative process or strategy for creative thinking. Many times they rely entirely on how they feel that specific day.
  2. Goals are too vague and there are too many differing views.
  3. Participants can not make the mental leap away from day to day work.
  4. It is too hard to breakaway from a group mentality or office politics during group meetings.
  5. Managers and/or clients do not allow team members to be radically creative.
  6. Meeting spaces are too much like a classroom and not a good environment for unconventional thinking.
  7. Only creatives are allowed to participate and clients and/or outsides are viewed as a disruptive influence.
  8. The same subject has been address many times before to only produce variations on prior solutions as an actionable plan.
  9. Participants have not learned to think about chance and oppertunities only to look at problems and obstacles that stop creative solutions.
  10. Too little time and attention is invested in finding great ideas.

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