Writing Effective Amazon PDPs

Customers don’t read your copy on Amazon.
They scan it.

So if your PDP makes people think… you’ve probably already lost them.

Think about Amazon content more like packaging than a product description.

In store you’ve got a few seconds to answer:
What is it → who’s it for → why should I care → what do I get?

Amazon’s the same. Just even quicker.

The best PDPs usually follow a simple structure:

• Clear hero message
• Benefits you “get” instantly
• Proof points that build trust
• Easy navigation across the range
• Images that answer questions (not just look nice)

If customers have to work it out, they won’t.
They’ll click back and pick the next option.

Good Amazon content isn’t about adding more.
It’s about making the decision easier.