20 Action Items To Improve Amazon Income

Here’s a quick list of 20 things you can implement immediately/this month 👇to boost sales on Amazon:

1. Improve your main image.
2. Improve your main image (yes, I am mentioning it twice, it’s that important). Start there and optimize for mobile!
3. Improve your listing image stack, focusing on product benefits, not only features/specs. What problem/pain point does your product solve? Optimize for mobile!
4. Make sure your product is FBA/Prime eligible and has good stock.
5. Initiate a coupon discount (these pop on search results).
6. Enroll in Vine to get reviews (if a new product or one with few reviews).
7. Create a Lightning Deal.
8. Schedule a Black Friday / Cyber Monday deal (quick, this starts Nov 20th).
9. Create a Brand Tailored Promotion.
10. Build a solid Amazon Brand Story and link it to your ASIN’s – if you have a brand story, upgrade to the new ‘Shoppable Collections’ version.
11. Add A+ Content to your listings (Premium A+ if available).
12. Set up an Amazon brand Storefront.
13. Explore Growth Opportunities recommended by Amazon (Seller Central → Growth → Growth Opportunities).
14. Enroll your products in Subscribe & Save with a discount to gain repeat customers.
15. Create a campaign in Creator Connections to attract Amazon influencers (minimum 10% commission) and drive traffic to Amazon.
16. Launch a Sponsored Brand video campaign – (Video Ads are killing it right now).
17. Add Business Pricing and Bulk Discounts to reach business buyers.
18. Check your keyword indexing- make sure your top search terms appear in title, bullets, and backend search terms. More organic traffic = more sales.
19. Add alt-text to A+ images; it quietly helps SEO. Add Spanish phrases and misspellings here as they are not visible to customers but do help rankings.
20. Optimize pricing strategy. Test small adjustments (even $0.50–$1) to improve conversion and Buy Box retention and to find your ‘sweet spot’ selling price.

For Extra Credit!

Image types that you (probably) need in your Amazon image stack:

1) Product photo, white background (duh)
2) Product-in-use / Lifestyle
3) Product specs
4) Key benefits
5) Testimonial or other social proof
6) Special call-out