Essential Audiences Who Should Never Be Missed When Starting A Facebook Ad Account
When starting to advertise on Facebook Ads it’s critical to have the pixels installed and events configured on your website.
Once everything is implemented, one of the first things to do is create Custom Audiences and Lookalike Audiences. You want to get the most out of the Facebook pixel. That’s why you have to create a long list of audiences who we use in ads later. Without these audiences, you wouldn’t be able to work in the different levels of the funnel making it very difficult for retargeting
Custom Audiences lets you retarget people who have interacted with your business before: those who have purchased from your store or visited your website.
The Lookalike Audiences is an incredible tool that allows us to create audiences who are similar to the people currently engaging with your business. Every business needs to create audiences based on their business needs and niche, but there are some basic audiences that cannot be missed
When you create custom audiences you cover different periods of time and have more options to set up the campaigns. I use 3, 7,15, 30, 60, 90, 180 days.
CUSTOM AUDIENCES FROM OUR WEBSITE
Custom Audiences from your website is a targeting option that matches people who visit your website with people on Facebook, using the Facebook pixel.
-Page View: people viewing your website.
-Purchase: people who purchase on your website.
-Add to cart: people who add to cart on your website.
-Initiated check out: people initiated check out on your website.
ENGAGEMENT CUSTOM AUDIENCE
These are made up of people who have engaged with your content across videos, Facebook page or Instagram account.-Facebook page: people who follow or interact with your Facebook page.
-Instagram account: people who visited or interacted with your Instagram profile, posts, or ads.
-Video: people who watched your videos on Facebook or Instagram.
LOOKALIKE AUDIENCE
Lookalike Audiences are people who are similar to audiences you already care about. You can create multiple lookalikes with different levels of similarity to your source. The best way is to create the 10 of them (1%, 1% to 2%, 2% to 3% following up to 10%)
A 1% lookalike consists of the people most similar to your lookalike audience source. Increasing the percentage creates a bigger, broader audience.
Lookalikes that cannot be missed out on targeting 180 days of period time are page view, purchase, add to cart, Facebook engagers, and Instagram engagers.
You see that a large number of accounts are not using audiences properly for the funnel to be consistent.
-On Top Of Funnel campaigns exclude: Purchase 180 days, Add to cart 30 days, and Page View 30 days.
-On Middle Of Funnel campaigns include Facebook & Instagram engagers. Exclude: Purchase 180 days, Add to cart 30 days, and Page View 30 days
-On Bottom O Funnel campaigns include: Add to cart 30 days and Page View 30 days. Exclude: Purchase 180 days. Use the audiences in a structured way and you will see that your campaigns will be much more effective.
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