Segmenting Facebook Ads For Profits
This month so far we’ve spent about $48,000 on ads and generated $259,957 in sales with a 5.46x ROAS.
We achieved this by segmenting our client’s campaigns based on the customer’s interest level.
Here’s a quick explanation of how we segment our campaigns.
Your TOF (Top of Funnel) audience is your prospecting campaigns that find new potential customers
– These are people who’ve probably never heard of your brand but have a high probability of liking what you sell.
Your MOF (Middle of Funnel) audience are people who engage, with your brand on Instagram, and FB. Maybe they’ve liked a few posts, DM’d you, or watched 25% or more of your latest Instagram video.
– These are people who are aware of your brand but haven’t shown a very high level of interest but have interacted with you on social media.
Your BOF (Bottom of Funnel) audience is your retargeting audience.
-These are people who have shown a high level of interest in your brand by viewing products, adding products to their cart, initiating checkout, etc.
By segmenting our campaigns this way because each campaign we create a continual flow of new prospects seeing, liking, and purchasing your products.
Try it and see or contact me for a quote on how to segment your facebook spend.
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